Perspectives on AI-powered healthcare navigation, patient engagement, and the prescription journey.
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August 10, 2026
The prescription journey is full of friction — from finding care to staying on therapy. This piece looks at how AI-based concierge and navigation solutions can remove access barriers as end-to-end, omnichannel, deeply integrated, pharmacovigilance-ready infrastructure.
Sage Khanuja
Co-founder and President
A newly diagnosed person experiences healthcare as a complicated maze of physicians, specialists, pharmacies, insurers, deductibles, formularies, prior authorizations, benefit explanations and coverage rules that rarely speak to one another and often contradict each other. Better AI can help.
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MM+M highlights three AI tools delivering real results in pharma.
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Panel discussion hosted by PM360 and The Rx Assistant. Commercial leaders from GoodRx, Saatchi & Saatchi Wellness and Tarsus Pharmaceuticals on GTM programs, AI-powered engagement, and the business case for digital navigation.
Watch nowThe Rx Assistant is featured in PM360’s 2025 Innovators issue under Consumer Tech and Wellness—your go-to guide for the most notable advancements in healthcare.
Read on PM360Redefining Healthcare Through AI-Powered Innovation. Sage Khanuja is a visionary entrepreneur transforming healthcare by leveraging the power of artificial intelligence to solve real-world problems.
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